For NBCU, the model represents somewhat of a hybrid solution: It’s letting a broader base of viewers sample its new shows, but it’s leaving itself a position with pay-TV operators in retransmission talks by not taking all its programming out of the pay-TV ecosystem, a la CBS All Access. It’s also giving a nod to pay-TV subscribers — they can access the full flora and fauna of NBC programming over-the-top without having to pay for Hulu
Source: NBC launches quasi-athenticated channel on Roku – FierceCable