The data VideoPulse has already gathered goes against the idea that millennials aren’t watching TV—they just aren’t watching the way previous generations did. According to traditional TV measurement from Nielsen, millennial viewing has dropped 30 percent over the past five years. But VideoPulse found that 25 percent of viewing among millennials is on DVRs and over-the-top services and happens outside the Live+7 window, not measured by Nielsen.
Source: This New Measurement Tool Shows Millennials Are Watching as Much TV as Ever | Adweek