As novelist William Gibson once said, the future is already here; it’s just not evenly distributed. Consider that in the U.S., revenue from the top 10 video streaming apps more than tripled during the year ending in July, driven by HBO Now, Netflix and Hulu. And in early September, Apple CEO Tim Cook made it official, proclaiming in support of the new (more app-friendly) Apple TV device that, “The future of TV is apps.”
Source: Winners and Losers in TV’s New App Economy (Guest Column) – Hollywood Reporter