On Sunday evening, ahead of the opening of the annual Ad Week New York trade event, Facebook announced the launch of “TRP (Target Rating Point) Buying.” These are Facebook’s version of GRPs for video ads on its platform.Now, marketers can plan campaigns across TV and Facebook with a total “TRP,” buying a share of those directly with Facebook. Nielsen’s Digital Ad Ratings division will measure how well Facebook’s ads perform alongside TV spots.
Source: Facebook launches TRP buying for TV advertisers – Business Insider