Given the timing, it’s hard to avoid concluding that Amazon is responding to changes in Apple TV. There’s a new one coming with a huge marketing push to go with it. The new Apple TV hits virtually all of the competitive advantages the Fire TV previously enjoyed: universal voice search, games, and an app store. It’s not crazy to think that Amazon wants to do whatever it can to make sure that it doesn’t gain too much traction as to become the default set-top box. It’s using the biggest lever it has: its own retail store. Including Chromecast and Android TV may just be a feint, a fig leaf, a post hoc justification.
Source: What’s behind Amazon’s baffling decision to ban Apple TV and Chromecast? | The Verge