An online survey of 32,000 U.S. adults found that 76 percent subscribe to cable. Of the 24 percent who don’t pay for cable, 18 percent are cord-nevers—people who have never paid for a cable subscription—while 6 percent are cord cutters, meaning they have canceled their cable subscriptions. The report notes that this year, digital cord-nevers have surpassed cord cutters and represent “the next stage of evolution in TV viewing.”
Source: New Study Says by 2025, Half of Consumers Under 32 Won’t Pay for Cable | Adweek