Mel Karmazin, former president and CEO of CBS and then Sirius Radio, pushed the media to consolidate in much more meaningful ways to compete with the merging advertisers and agencies it works alongside. Accepting his Giants of Broadcasting award in New York, Karmazin spoke at length on the need to partner up in order to keep this golden age of content moving forward. “We need a whole lot more media consolidation to take place,” he said, citing recent mergers in the tech and brewing arenas. “Our advertisers are merging, the agencies are merging, and we’re still dealing with a very, very fragmented world.”
Source: Karmazin: Much More Media Consolidation Needed | Broadcasting & Cable