Yahoo! and the National Football League said Monday that the first free, global live stream of a regular-season NFL game reached over 33.6 million total views across all devices on Yahoo and Tumblr and 15.2 million unique viewers. Football fans streamed over 460 million total minutes of the game, with 33 percent of streams coming in internationally across 185 countries worldwide, they said. More than 30 brands partnered with Yahoo for the event.
Source: Yahoo NFL Game: Unique Viewers Reach 15.2M, Streams 33.6M – Hollywood Reporter