Current Hulu subscribers who visit Hulu see the lead promo of “Great TV Commercial Free” urging them to switch their plan to ad-free for an extra four dollars per month. New Hulu subscribers are shown both plan options titled “Limited Commercials and No Commercials.” Historically, media executives talked to Hulu being a better home for their prior season content as it maintained the all-important advertising model (albeit, a lighter ad-load than linear TV). Now, Hulu has met consumer demands for ad-free content.
Media +Technology Intelligence
