At its current subscription levels, Sling is on track to generate around $100 million in annual revenue for Dish and its TV programming partners, which isn’t going to upend the industry. But if it can continue to grow, it will bolster industry thinking that there is an appetite for “skinny bundles” — TV packages that offer only a fraction of the networks that come with traditional TV services.
Source: Sling TV Web TV Service Has 394,000 Subscribers, Analyst Says | Re/code