Pandora has stood apart from the battle among Apple Music, Spotify and similar services as the music-streaming industry has exploded as the chosen format for many fans. While other services allow users to listen to specific albums and songs with the aim of locking them into monthly subscription fees, Pandora has stuck with a more passive style of online radio, which allows themed radio stations that choose songs for the listener. Now, Pandora plans to add to its core service with a multi-tiered subscription offering, executives said in Monday’s conference call.
Source: Pandora to build Spotify, Apple Music rival after Rdio asset acquisition – MarketWatch