CEO Mike Hopkins, speaking at the Paley International Council Summit in New York last week, said that the over-the-top (OTT) company’s revenue is split about 50/50 between ads and subscriptions, which he said is a “a powerful advantage”. However, “adding the commercial-free offering was part of a larger strategy to change the conversation about Hulu with consumers,” he explained. “When we looked at our brand metrics, our brand health, the advertising issue was really eating away at the foundation of the brand … it was too much of a negative.”
Source: Ad-free option pays off for Hulu | Pay-TV | News | Rapid TV News