As over-the-top (OTT) set-top options continue to proliferate, Nielsen noted that “the popular industry narrative of fragmented video viewing often features visions of viewers migrating away from the television and connecting with content alone in their bedrooms, basements and man caves”. But, “connected devices, spurred by streaming video, have consumers connected in a familiar spot: the living room”.
Source: TV screen still king as video streaming moves to the living room set | Media Analysis | Business