Study: TV Advertising Falls Globally; Digital Poised to Overtake by End of 2017 

For the first time in history, outside of recession years, global television advertising revenue fell year-over-year as digital advertising surged once again. Digital, in fact, should overtake TV by the end of 2017, according to a study released Monday from Magna Global.

Source: Study: TV Advertising Falls Globally; Digital Poised to Overtake by End of 2017 – Hollywood Reporter