TiVo today released their third annual Millennial Video Entertainment Survey, finding that millennials still prefer TV shows to other types of video content. 73 per cent of millennials said that they watch network and cable TV shows regularly, even if they’re not consuming this content via pay TV services – just 40 per cent of them regularly use a cable, satellite, or telco provider. While this number is low, 79% of millennials also indicated that they are not considering canceling their pay TV service.
Source: TiVo research: Millennials still prefer TV shows to other types of video content | The Drum