For the Summer Olympics in Rio de Janeiro next year, NBCUniversal plans to team up with the television tech company TiVo and RealityMine, a research start-up, to track how people watch the Games on television, mobile and digital platforms.The partnership, to be announced on Monday, is intended to provide insights into the daily habits of Olympics viewers and the interplay between watching coverage on television and using tablets and smartphones.
Source: NBCUniversal to Partner With Data Trackers to Study Olympics Viewing – The New York Times