MVPDs pushing against AllVid say that that the app approach to online content is best, and already working. They point out there are currently nine versions of Android in the marketplace. “With iOS and a variety of Smart TVs, streaming boxes, and a wide variety of other device operating systems, the diversity of applications platforms has supported an “apps-based” marketplace that has succeeded without uniformity far beyond the FCC’s CableCARD mandate and in fulfillment of Congress’s and the Commission’s navigation device goals,” they said.
Source: MVPDs: AllVid Is Technological Mandate | Multichannel