CBS Interactive (CBSI) is making a business development push to start white labeling its video and ad stack by adding premium video from small to mid-size digital studios. According to sources close to the deals, CBSI would provide the player, the subscription and pay-wall mechanisms and ad-stack for advertising-supported business models, as well as development work to ensure products are mobile-optimized. Content providers who sign up to use CBSI’s platform would also have an option to syndicate their content to CBS-owned and operated sites.
Source: BREAKING: CBS Interactive Courts Digital Video Creators in SVOD Play – VideoInk