Taylor Swift’s exclusive new documentary tour special is a major get for Apple Music, pairing the biggest tech company with one of the world’s biggest artists, and giving Apple a big stick with which to beat out its more established streaming rivals. But when the 1989 World Tour Live premiered on Apple Music on Sunday, it didn’t quite go according to plan. A number of Apple Music subscribers reported having problems watching the two-hour-plus video, complaining that the World Tour wouldn’t load, would crash, or was simply not present on their Apple Music app.
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