Cord-cutting could be a bigger problem than the TV industry — and Wall Street — realizes, if a study from Pew Research indicating that 15 percent of Americans have already canceled their cable and satellite television is correct. The Pew Home Broadband 2015 study also found that 9 percent of American adults are cord-nevers, meaning they never bothered subscribing to cable or satellite TV in the first place.
Source: Fifteen Percent of Adult Americans Are Already “Cord-Cutters,” Study Finds – Hollywood Reporter