Maybe the best thing about live streaming is the fact that you can make your audience larger simply by streaming meaningful content in the online world. Doing so is a good idea, because the larger your audience is, the more chances you get for converting those persons into paid customers, and the results will definitely show in the long run. Yes I realize that is extremely obvious but oftentimes as we know the obvious is overlooked.
Source: The Benefits To Brands Of Using Live Streaming – Forbes