Some publishers are jumping right in, declaring themselves “platform agnostic,” while others are watching the launch partners first to decide how to proceed. But publishers that don’t develop a platform strategy – soon – will likely be left behind.At the same time, publishers have concerns about ensuring fair monetization and the inclusion of third-party measurement. They’re also cognizant of how some of these platforms compete for the same advertising dollars they do, creating a complex power dynamic that will shift over time, and likely in ways no one will anticipate.
Media +Technology Intelligence
