According to Nielsen Music’s annual 360 report, which polls 3,000+ US music fans, the price of Spotify and other services remained a significant barrier to entry for millions of people in 2015. The survey discovered that, despite the fact 75% of music fans listen online in the US each week, and 44% do so on a smartphone, they are very price conscious.
Source: Streaming music is too expensive, say a worrying number of consumers – Music Business Worldwide