With Real-Time Ads, Google aims to capitalize on the ripple effect of live events, such as sports events, political rallies or awards shows, along with all of the consumer and brand conversations that arise because of them. The format can be “dynamically inserted” across YouTube, “hundreds of thousands of apps” and about two million sites across the Google Display Network, according to Tara Walpert Levy, managing director of agency sales for Google.
Source: Google Debuts ‘Real-Time Ads’ To Drive Live Engagement | AdExchanger