Curation today is dominated by well-capitalized technology-media companies and supported by significant manpower and bandwidth. However, the next evolution in the media value chain will be the rise of decentralized curation – with individual tastemakers building up mass followings and driving enormous consumption by recommending various articles, videos, shows, films, albums, exhibits and so on. While there’s no way to effectively do this at scale today, the transition is long in development. Almost everyone today remixes content they’ve created with 3rd party content (just look at any social feed), reviews and engages in media commentary (ditto) and uses the recommendations of others to decide what to watch, see, listen to or even believe. Similarly, every social graph includes a handful of node users whose endorsements proliferate across the social web. The formalization of this influence will therefore represent both a natural and value-add extension of existing user behavior.
Source: Age of Abundance: How the Content Explosion will Invert the Media Industry | Original | REDEF