Apple: Why It Hasn’t Won the TV War 

Apple’s online TV service was reportedly going to be a skinny bundle of about 25 channels, priced at $30 to $40 a month. But Apple and content companies appear to have hit an impasse, possibly because the latter are far more attuned to the damage services such as Netflix have done to their traditional revenue streams.

Source: Apple: Why It Hasn’t Won the TV War – WSJ