Twitter is designed to thrive during events like the Super Bowl, the National Football League’s championship on Feb. 7 that will draw people to their televisions with an eye on their smartphones. But the company is struggling to find its footing at a time when bigger rivals like Facebook and Google are pushing into its territory. Wix.com’s view of Twitter as insignificant reflects a wider question about its role in the digital media landscape, with some marketers expressing increasing impatience about the company’s direction.
Source: Super Bowl Tests Twitter’s Dominance in Ads Paired With Live TV – Bloomberg Business