When the nation’s top TV regulator officially unveils his long-awaited proposal next week to disrupt cable set-top boxes, it’ll contain a set of privacy provisions aimed at making sure new cable-box manufacturers don’t abuse the data they collect on viewer behaviors. Under the rule, even companies that have made behavioral data a big business would have to obey existing cable-industry regulations on user data, if they were to start making set-top boxes of their own.
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