If the music business ultimately wins this legal/lobbying fight, it could be worth billions to labels and their artists. Music rights-holders now have to stand truly united for the best chance of victory, said Mills. That means no sneaky one-upmanship like the majors trying to get a preferred royalty rate from webcasters in the US. And, according to Mills, it also means every label (including UMG, Sony and Warner) committing to treating their artists – past and present – fairly in the streaming economy.
Media +Technology Intelligence
