Gathering customer data can be extremely lucrative in the age of Google and targeted ads, but bringing providers under Title II means they have a whole new set of rules to follow when doing it. Those rules have never applied to companies like Comcast or Time Warner before, and wireless carriers like AT&T and Verizon have never had to apply them to mobile data. Suddenly, those companies are dealing with new restrictions, just as many of them are doing more ad-tracking than ever. It’s still unclear what kind of policy the FCC will set — or if it will set a policy at all — but the issue is already drawing fire from both sides.
Source: The net neutrality fight is now about data collection | The Verge