Lynton predicts the music business will one day borrow from the approach film studios have used for years to release movies — a system known as “windowing,” where consumers who want immediate access to the latest works pay more than those who are willing to wait for it. “Going forward, you will see some version of windowing in the music industry,” Lynton said Thursday at the Code/Media conference at The Ritz-Carlton, Laguna Niguel in Dana Point, Calif. “We all see the business is moving downhill; the download business is declining quarterly. The kind of a service that we would like to see, going forward, is a subscription service.”
Source: Sony Entertainment Chief Predicts Music Will Move to Phased Release | Re/code