The new Unified Delivery Network aims to allow consumers to benefit from enhanced video quality of experience through ‘seamless’ delivery. The ecosystem has been set up in conjunction with Hutchison, Vodafone, Telstra and AIS, and connects content providers with the last mile reach of service providers for content delivery. It has been supported initially by content providers such as Brightcove, DailyMotion, EchoStar, Deluxe, LeTV, QuickPlay offering them transparent connectivity and ability to scale performance.