The MCNs still may very well be the future of the entertainment business, but the venture market isn’t as hot for a new player looking to raise capital. A key issue at play within this ecosystem is the notion of what a multi-channel network actually is. Many on the inside scoff at the very term, pegging it as an inaccurate way to describe their business — they’re not just glorified YouTube ad networks, but multifaceted companies with revenue coming from original content, talent management, commerce and branded content, among other areas of business. And they’re not solely reliant on YouTube. But the interest has cooled off.
Media +Technology Intelligence
