The venture has spent the last two years attempting to build a mobile sports go-to for a generation of cord-cutters. Its app was designed to deliver live video, essentially a more digital-oriented version of ESPN’s “SportsCenter” with talking heads, highlights and analysis—mixed with social media comments from fans. But the company has struggled to break out in a cluttered media landscape already littered with established forces in sports, despite being funded by powerhouse equity partners such as Time Inc., Major League Baseball and the National Hockey League, and featuring content from the National Basketball Association and Nascar. Now 120 Sports is switching gears to focus on delivering video to social media platforms, instead of simply expecting users to seek out its app.
Source: Despite Big-Name Backers, 120 Sports Struggles to Break Out on Mobile – WSJ