Ooyala’s new white paper, Live is the Future of OTT discusses how live linear TV delivered via OTT platforms is now a core differentiator for digital broadcasters and publishers looking to build and engage loyal audiences, stay competitive and grow revenues. In fact, a recent Level 3 and Unisphere Research survey of the OTT video market noted that live linear content was important or somewhat important to more than 80% of broadcaster respondents.
Source: Live is the future of OTT