Over the past year, Messrs. Roker and Pruett have been quietly stitching together a network of content creators who focus on delivering live content to Twitter’s Periscope, Facebook Live, and the live streaming startup YouNow. The initiative, dubbed Roker Labs, has resulted in the formation of something of a multi-channel network for live streaming video; the venture has helped develop shows, use data to inform programming, and even sell ad opportunities to marketers.
Source: Al Roker Looks to Lead a Live Video Revolution – WSJ