Today Facebook officially launched Rights Manager, its version of YouTube’s Content ID. It’s an admin tool for Pages that lets them upload video clips they don’t want others using. Facebook then monitors for copies of these videos to be posted to Facebook, and can then either automatically report them as violations to be deleted or notify the original publisher. Rights Manager isn’t openly available yet, but content owners can now apply for access here.
Source: Facebook launches video Rights Manager to combat freebooting | TechCrunch