Meeting at CinemaCon, their annual convention in Las Vegas, thousands of exhibitors from around the world repeatedly cheered as studio chiefs, producers, directors and stars pledged their undying allegiance to preserving traditional windows for theatrical film releases. Screening Room kept a low public profile — meeting behind the scenes with some exhibition executives — but its recent emergence still dominated the conference.
Source: CinemaCon Analysis: Screening Room Takes Over Confab | Variety