San Francisco-based mobile video startup Kamcord launched a novel take on live video streaming Monday: Kamcord users stream a live view of their mobile phone’s screen, complete with a voice-over and a picture-in-picture view of their face. The company calls this “appcasting,” and Kamcord co-founder Aditya Rathnam described it in a recent interview with Variety as the next step in mobile media capture. YouTube trained people to record videos of their surroundings, he said, and Snapchat popularized selfie videos. “There is actually a third camera on your phone — your screen,” he said.
Source: Kamcord Appcasting Live Streams Your Mobile Phone Screen | Variety