The TV conglomerates are sticking to their packaged guns, forcing any potential providers of so-called “skinny bundles” (just the channels most of us care about delivered over-the-top) to take all their channels, not just select ones. But the sheer scale of video’s business opportunity is also why Apple’s giving up — for now — on the skinny bundle is not the end of the story. After all, Marshall McLuhan foretold this change in 1962’s The Gutenberg Galaxy: “The next medium, whatever it is … will include television as its content, not as its environment.”
Source: The skinny bundle will be neither skinny nor bundled — but it will be great | TechCrunch