The Movies and TV category had about 50% interest in almost all age groups, with no other content category attracting a higher level of widespread appeal. The survey also found that men are more interested in movies and TV, live events, gaming and user-generated VR content, but women are 35% more interested than men in travel-themed VR experiences.
Source: Virtual reality is here to stay — for TV, not just gaming | Programming | News | Rapid TV News