The drive for a single digital market has triggered alarm among industry players on both sides of the Atlantic. Some say the new quota proposals would have little effect or could even backfire in terms of promoting new, homegrown movies and TV shows. To fulfill the 20% quota for European content, on-demand services could simply dust off old European titles and add those to their lineups.
Source: EU’s Content, Investment Quota Plans Rile Streaming Businesses | Variety