Among the biggest bets that the company is making is in turning the games into a showcase for the capabilities of NBCU parent Comcast’s cutting-edge X1 operating system for its cable subscribers. Comcast has assigned no less than 1,000 engineers to facilitate a special Rio 2016 portal for its X1, which blends Internet and traditional TV across multiple devices.
Source: 2016 Summer Olympics: Comcast Turns Rio into X1 Showcase | Variety