On July 26, Digital Media Wire (DMW) and Concurrent Media Strategies will present the RightsTech Summit in NYC to address a digital blind spot you may not know about. If you think attribution when the term “Rights” comes up in the context of digital media, then you’re not seeing an important aspect as far as how tech breakthroughs have impacted content distribution. For now, let’s chat with conference co-chair Paul Sweeting, Principal of Concurrent Media Strategies, LLC, to get a download on the subject.