A few years ago, it was crazy to imagine social media companies paying anyone for being popular on their sites; the idea was for everyone to use them for free in exchange for giving up their data for ad targeting. But now Facebook, Instagram, and Twitter are making big, strategic moves into higher-quality video content and trying to pry fans away from YouTube, and they’ve been rethinking their business models.
Source: Facebook and Twitter Will Dangle Ad Revenue to Lure YouTube Stars – Bloomberg