Primetime television ratings for the Rio Olympics may be down from London four years ago, but streaming data keeps going up. NBC Olympics through Aug. 14 reached 1.86 billion live-streaming minutes — surpassing by 26% the combined total of all prior Olympics (1.48 billion for Sochi, London, Vancouver, Beijing and Torino).
Source: NBC: 1.86 Billion Rio Olympics Live-Streaming Minutes | Home Media Magazine