In Nielsen’s Total Audience Delivery metric, which measures linear viewership across cable and broadcast channels, as well as streaming platforms, NBCU networks averaged 26 million viewers across 17 days of Rio Olympics coverage. That was down 15 percent from the 31.1 million viewers averaged during the London Games four years earlier.
Source: Comcast/NBCU’s Olympics viewership dropped 15% as ‘nightmare’ comes true | FierceCable