Android TV head Sascha Prueter said OTT and other video apps are still too compartmentalized and said it’s necessary to have search and discovery that can span across disparate apps. “Apps are not the ideal way to transport content,” Prueter said. “They create a silo and once you leave that silo to watch other content, you are in another silo.”
Source: Android TV chief: Apps are not the ideal way to transport content | FierceCable