According to Altman, Vilandrie & Co.’s 7th annual consumer video survey (which queried more than 5,000 consumers in July), nearly 70% of non-subscribing 18- to-24-year olds said they would consider subscribing to pay-TV if there were “more affordable channel lineups that fit my viewing tastes.” At the same time, nearly two-thirds (63%) of pay TV subscribers 55 and older said they felt they were wasting money on channels that are not watched in their households.
Media +Technology Intelligence
