Synacor: Simplified authentication can reduce TV Everywhere abandonment rates by 80%

While there are a number of more effective subscriber sign-on solutions such as home-based authentication (HBA), out-of-home auto authentication, and single sign-on (SSO), TV providers have been challenged in implementing these platforms.

Source: Synacor: Simplified authentication can reduce TV Everywhere abandonment rates by 80%, but challenges remain | FierceCable